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It’s 7 to 10 times more expensive to acquire a new customer than sell to an existing customer! So then, doesn’t it just make more sense to go after repeat customers rather than waste time and energy trying to convert new customers? Automated marketing systems are an excellent way to do this!
No doubt you have heard about all the different ways you can increase your bottom line such as small business email marketing. Australia is no exception even though the small population makes direct mailing more affordable. As even the small cost of sending out flyers in cities such as Melbourne and Sydney would soon add up. Having a targeted email list who is eager to hear from you will produce much better results and works out cheaper in the long run. In fact that’s one of the advantages small businesses have as they can build a more personal relationship with their customers. Of course just as with any other form of marketing you need to do it right to see the results you want. This means making sure your emails get delivered, are opened, any action you want is taken and they remain subscribed.
Every online marketing campaign needs valuable tools to help boost their recognition and increase performance levels. One great way of skyrocketing the results for your campaign is email marketing. Why is email marketing so important?
