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1. Sign up for an Autoresponder
If your going to do something then you need to do it right. Which is why I recommend signing up for an autoresponder service. As they have relationships with the different companies which helps to ensure your emails get delivered. Of course you can also set it up yourself on your domain. But if you get loads of spam complaints your domain will be blacklisted. Meaning little or no email you send from it will reach an inbox.

2. Make Sure Subject Line Stands Out
Once your email is in the inbox the next step is to make sure it’s opened. The easiest way of doing this is to make sure you state a benefit. For example if your having a sale make sure to mention that in the subject line.

3. Don’t Make Multiple Offers
Once you’ve got your email opened you’re in the home stretch. So you don’t want to blow it here. Your email should contain one and only one offer. Thought of course you want to have multiply links to it. You should include one above the fold which just means it can be seen when you open the email. Then another one or two later on.

4. Don’t Bombard Your List
There are many different ways of doing small business email marketing. Australia is no exception though it’s the business your in rather than the country which will determine the best strategy for you. Though it’s generally a bad idea to constantly send out emails saying buy this as you’ll have no one left on your list. Instead you should try and send a mixture of good content along with any offers you make. Of course that might not be possible in which case a discount voucher or something similar would be fine. Basically anything which provides value without them having to spend money to get it.

5. Track Your Results
This is a really obvious thing to do but can bring great benefits. Earlier on I recommended signing up for an autoresponder another benefit of which is that it’s really easy to track your results. As it provides you with details of opt ins along with open rates. The reason that’s important is simple say you had an average open rate of 50% and then one email had a much higher open rate of 80%. You could either reuse that same subject or a similar one and your email open rate would again be above the average. Of course overtime you would work out which sort of subject lines work and get more people opening your emails. Meaning more people looking at your offers.

By implementing the above tips you’ll see better results from your small business email marking Australia being no exception as the tips I’ve shared can be applied worldwide. Though due to the smaller population of Australia you will see better results. As most of your business will be from repeat customers anyway. Basically it boils down to having an autoresponder, making sure your emails get opened and not bombarding your list with offers. Then tracking your results so you can improve.

Want help getting started? Let us do the heavy lifting for you, we will build an email campaign for you from start to finish. Please call us at (03) 9459 7612 and we’ll be happy to answer any questions you may have.

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* Email marketing is great because you have measurable metrics that you can track to determine the success or failure of your current email marketing campaign.  Keeping track of these metrics, and tweaking where necessary allows you to skyrocket the results of your efforts with direct response marketing.

To get great results, it is vitally important to know and understand the primary email metrics for an accurate assessment of your campaign. The initial things you ought to know about basic email metrics include:

* Open Rate- Basically done in HTML format, this gives data on how many emails are opened out of the total number of emails disseminated and sent.

* Click-Thru Rate or CTR- It is important to know how many among those who initially opened your emails are actually interested and took the time to click on the different links you provided in your email. CTR provides the data on the number of successfully initiated interactions by your readers.

* Bounce Rate- Undelivered emails are shown in this metric. Rejected emails that eventually bounced back may be caused by invalid email addresses, filtered mails or full and overloaded mailboxes.

Having a thorough knowledge and familiarity with all of these email metrics help you to accurately assess the success of your email marketing campaign, and you can eventually apply more specific and advanced metrics and measuring practices. These statistics may include Open Rate, CTR and Conversion Rate in specific regions or countries and so on.

* Email marketing helps you manage and organize your focus as well. It is very vital to determine what your particular aim in your campaign is, so that you will know what kinds of metrics would generally support your objectives and provide your desired results. Generally, Open Rate is a great tool in knowing the rate and degree of your performance. However exclusively using this metric would not be nearly as reliable in getting accurate data as combining this metric with others.

It is not enough to merely gather information on the number of people who opened your letter. To precisely determine the effectiveness and impact of your marketing campaign, it is equally important to get the number of interactions and actual responses to what you offer.

Therefore, to really get a handle on how people are affected and take action with your email campaign, you must utilize other metrics that measure the action level of recipients such as the Click-Thru Rate and Click to Action Rate or the Conversion Rate.

* Email marketing and metrics tracking enables you to take strategic courses of action in order to enhance your email marketing campaign. You are definitely not left in the dark as to what things perform well and what doesn’t which allows you to improve your overall campaign. Thus you are in total control of your business.

One thing to keep in mind is you don’t only want to increase your Open Rate among recipients. You ultimately want people to respond to your campaign and boost your Click-Thru Rate or CTR.  But what’s the best way to go about achieving this?

Catch attention through captivating subject lines and greetings. The most vital part of your campaign actually lies in how catchy and attractive your subject line is. This is key to get people to open your email and either continue reading or send it to the trash. However be careful of too much optimization, as that can trigger spam detectors on the recipients inbox.

Irresistible Offer. Your first lines in the email must make your readers aware of your tremendous offer and how it would be an amazing benefit to them. Concise but very informative and attractive offers at the top of your email compels readers to take action and click on your links.

Always be geared towards ACTION. Along with your compelling offer there must be a call-to-action that gives the reader that kick in the pants they need to click thru already!

Beware of Spam. When sending email offers to your readers, try to avoid certain terms or phrases  that would affect the quality of your email and end up being filtered as a spam email. Spam issues directly affect the Open Rate of your campaign.

Layouts, visuals and design. Customer retention actually also lies in the visuals that are connected to your email. You can enhance your email design and structure by using unique colors and pictures to represent your brand. Include headings and catchy phrases to make your readers spend more time browsing through your campaign.

Having an on line presence is a great way to achieve phenomenal results for your business and one great way to improve that is through email marketing  and direct response marketing campaigns. Boost your sales and achieve the ultimate success in business with these methods and you simply can’t go wrong.

Call Now At (03) 9459 7612 and Boost Your Sales for Serious Profits Today !

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Internet Marketing for Melbourne Local Businesses

Keeping your business growing has radically changed in recent years, especially as the economy has been hit so hard.

Gone are the days of the easy leads from yellow page ads, newspaper ads and even magazine ads.

If you ask most people when the last time they used the yellow pages to find a local business in Melbourne or Victoria, they give you a funny look and either can’t remember or say it has been years

Your customers are buying on the internet now

Facts

• 93% of consumers worldwide use search engines to locate web sites. (Source: Forrester Research)
• 85% of qualified web traffic is driven through search engines. (Source: WWW User Survey)
• 75% of search engine traffic never scroll past the first page of results. (Source: WWW User Survey)
• 50% of all Australian households are on broadband. (Source: Hitwise)
• Google has an 84.6% share of the search engine market.(Source: Hitwise)
• There were 15,504,532 Australian Internet users as of December 2007, which is 75.9% of the population. (Source: InternetWorldStats.com)
• Approximately 61 billion searches were performed worldwide in August 2007 and 20.3 billion of those searches originated in the Asia-Pacific region. (Source: Comscore)

Today, if your local business can’t be found on the Internet, you are missing a lot of potential customers, profitable customers.

Overwhelming

It can be overwhelming to try to figure out how to do all of that yourself. You can pick up books, buy online courses, attend internet marketing seminars to try to figure how to do it but there is so much to learn:

• Keyword research
• Competitive analysis
• Link building
• Article writing
• Creating press releases
• Social Media
• Web 2.0
• Building a list
• Learning the technology
• Learning about graphics
• Keeping up with the changing rules and regulations

Already Busy

You are busy running a business and like most small businesses today you run a lean shop, often working many more hours now than ever in the past.

A Workable Solution

That’s where we come in.

We keep up with the latest development in generating traffic for local businesses in Melbourne, Victoria and Australia wide. We also help local businesses like your improve their conversion ratio so that the visitors you do get to your site are more likely to buy from you resulting in growing your business.

Free Evaluation

Call us for a free evaluation of your website. We will review your website, look at potential ways to increase traffic to your site and improving the effectiveness of getting visitors to take action. We will then present our finding plus ask a few more questions about growing your business such as your ability to handle two or three times as much business as you currently experience.

Then if it makes sense, we will create a no obligation proposal identifying ways we can help you achieve your business growth.

Take Action Today

Don’t delay call (03) 9459 7612 today to get your free online growth evaluation.

Call Now (03) 9459 7612 to Schedule Your Free Consultation!

May 2010 be your best year in business ever!

VP, Infinity Revenue Marketing

Info@infinityrevenue.com

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