By Jeff Cornwall
The media and consumers are moving into the digital world at a dizzying pace.
For the media, this means offering their content in digital form, whether that content originally was in print, on TV or on the radio. All media outlets, especially local media, need to get better at monetizing the digital expressions of their core properties. (Translation: They need to make money online.) Marketers who depend on those local media need to grasp this concept.
