* Email marketing is great because you have measurable metrics that you can track to determine the success or failure of your current email marketing campaign.  Keeping track of these metrics, and tweaking where necessary allows you to skyrocket the results of your efforts with direct response marketing.

To get great results, it is vitally important to know and understand the primary email metrics for an accurate assessment of your campaign. The initial things you ought to know about basic email metrics include:

* Open Rate- Basically done in HTML format, this gives data on how many emails are opened out of the total number of emails disseminated and sent.

* Click-Thru Rate or CTR- It is important to know how many among those who initially opened your emails are actually interested and took the time to click on the different links you provided in your email. CTR provides the data on the number of successfully initiated interactions by your readers.

* Bounce Rate- Undelivered emails are shown in this metric. Rejected emails that eventually bounced back may be caused by invalid email addresses, filtered mails or full and overloaded mailboxes.

Having a thorough knowledge and familiarity with all of these email metrics help you to accurately assess the success of your email marketing campaign, and you can eventually apply more specific and advanced metrics and measuring practices. These statistics may include Open Rate, CTR and Conversion Rate in specific regions or countries and so on.

* Email marketing helps you manage and organize your focus as well. It is very vital to determine what your particular aim in your campaign is, so that you will know what kinds of metrics would generally support your objectives and provide your desired results. Generally, Open Rate is a great tool in knowing the rate and degree of your performance. However exclusively using this metric would not be nearly as reliable in getting accurate data as combining this metric with others.

It is not enough to merely gather information on the number of people who opened your letter. To precisely determine the effectiveness and impact of your marketing campaign, it is equally important to get the number of interactions and actual responses to what you offer.

Therefore, to really get a handle on how people are affected and take action with your email campaign, you must utilize other metrics that measure the action level of recipients such as the Click-Thru Rate and Click to Action Rate or the Conversion Rate.

* Email marketing and metrics tracking enables you to take strategic courses of action in order to enhance your email marketing campaign. You are definitely not left in the dark as to what things perform well and what doesn’t which allows you to improve your overall campaign. Thus you are in total control of your business.

One thing to keep in mind is you don’t only want to increase your Open Rate among recipients. You ultimately want people to respond to your campaign and boost your Click-Thru Rate or CTR.  But what’s the best way to go about achieving this?

Catch attention through captivating subject lines and greetings. The most vital part of your campaign actually lies in how catchy and attractive your subject line is. This is key to get people to open your email and either continue reading or send it to the trash. However be careful of too much optimization, as that can trigger spam detectors on the recipients inbox.

Irresistible Offer. Your first lines in the email must make your readers aware of your tremendous offer and how it would be an amazing benefit to them. Concise but very informative and attractive offers at the top of your email compels readers to take action and click on your links.

Always be geared towards ACTION. Along with your compelling offer there must be a call-to-action that gives the reader that kick in the pants they need to click thru already!

Beware of Spam. When sending email offers to your readers, try to avoid certain terms or phrases  that would affect the quality of your email and end up being filtered as a spam email. Spam issues directly affect the Open Rate of your campaign.

Layouts, visuals and design. Customer retention actually also lies in the visuals that are connected to your email. You can enhance your email design and structure by using unique colors and pictures to represent your brand. Include headings and catchy phrases to make your readers spend more time browsing through your campaign.

Having an on line presence is a great way to achieve phenomenal results for your business and one great way to improve that is through email marketing  and direct response marketing campaigns. Boost your sales and achieve the ultimate success in business with these methods and you simply can’t go wrong.

Call Now At (03) 9459 7612 and Boost Your Sales for Serious Profits Today !

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Starting a business website is one of the best decisions you can make. As it allows you to put your business in front of more people. But before you rush off and pay hundreds or thousands of dollars on a site there are a few things you should be aware of. These are hosting, site layout, security, search engine optimization and lead generation.

1. Hosting
When looking at hosting packages there are three main things to consider the type of web hosting, disk space and bandwidth. The two types of web hosting available are Linux and Windows though the difference between them is minimal. So unless your site needs a particular language or script to run it doesn’t matter which you choose. More import is the amount of disk space as that is where your site is stored. If you have a big site with many images and pages then you’ll need more space than a site with no images and just a few pages. But probably the most important thing about hosting is bandwidth. As every time a visitor comes to your site they use bandwidth and if your site runs out then it won’t be displayed. All your potential customer will see is an out of bandwidth message and what sort of impression will that leave.

2. Site Layout
There are so many cool things you can do with your site such as using images for links. But these are all useless unless visitors to your site can find what they want. So instead of loading your site with images which take ages to load and other bells and whistles remember simple is best. When you first create your site try and limit the number of images per page as that will make them load faster and use text links. Of course you can always tweak it later on.

3. Security
Just as offline you protect your business premise’s you have to do the same with your website. Now it’s impossible to make a site completely secure but there are a number of things you can do to make it harder to hack. The first thing you should do is make sure any passwords are a mixture of capital and lowercase letters along with numbers and punctuation marks. So something like Go7&trdAf. If you are looking after the site yourself then you also need to make sure your computer is protected from spyware and the anti virus is up to date. As one of the main ways people get into sites is by installing what’s know as keylogers on your computer. These record all your keystrokes and send them to the hacker. You also want to regularly backup your site so if anything does go wrong you can restore it with minimum hassle.

4. Optimization
This is probably the most important thing to consider before starting a business website. As if you get this wrong not only won’t you get any potential customers visiting your site but you will also have wasted any money you spent getting your site created. The first thing you need to do is choose a domain name usually this will be your companies name as you’ll want to brand your business. Though this will make it harder to get your site ranked for terms your customers are searching for. But there’s nothing stopping you from creating another site which focuses on one highly searched term and directing the traffic to your main site.

5. Lead Generation
The fact is that most people who visit your site won’t purchase anything so you need a way of staying in touch with them. An easy way of doing this is having a form on your site which allows people to sign up for your mailing list. Though you want to make sure that it’s visible otherwise it will go unnoticed.

There are many things to bare in mind when starting a business website. By dealing with them before you actually build the site not only will you end up with a better site but you won’t have to make costly changes later on.

Call Now (03) 9459 7612 and we’ll custom design a website that’s a perfect fit for you and your business.

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Ask us about our video promotion package and get thousands targeted visitors to your local business website today !
(03) 9459 7612

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Internet Marketing for Melbourne Local Businesses

Keeping your business growing has radically changed in recent years, especially as the economy has been hit so hard.

Gone are the days of the easy leads from yellow page ads, newspaper ads and even magazine ads.

If you ask most people when the last time they used the yellow pages to find a local business in Melbourne or Victoria, they give you a funny look and either can’t remember or say it has been years

Your customers are buying on the internet now

Facts

• 93% of consumers worldwide use search engines to locate web sites. (Source: Forrester Research)
• 85% of qualified web traffic is driven through search engines. (Source: WWW User Survey)
• 75% of search engine traffic never scroll past the first page of results. (Source: WWW User Survey)
• 50% of all Australian households are on broadband. (Source: Hitwise)
• Google has an 84.6% share of the search engine market.(Source: Hitwise)
• There were 15,504,532 Australian Internet users as of December 2007, which is 75.9% of the population. (Source: InternetWorldStats.com)
• Approximately 61 billion searches were performed worldwide in August 2007 and 20.3 billion of those searches originated in the Asia-Pacific region. (Source: Comscore)

Today, if your local business can’t be found on the Internet, you are missing a lot of potential customers, profitable customers.

Overwhelming

It can be overwhelming to try to figure out how to do all of that yourself. You can pick up books, buy online courses, attend internet marketing seminars to try to figure how to do it but there is so much to learn:

• Keyword research
• Competitive analysis
• Link building
• Article writing
• Creating press releases
• Social Media
• Web 2.0
• Building a list
• Learning the technology
• Learning about graphics
• Keeping up with the changing rules and regulations

Already Busy

You are busy running a business and like most small businesses today you run a lean shop, often working many more hours now than ever in the past.

A Workable Solution

That’s where we come in.

We keep up with the latest development in generating traffic for local businesses in Melbourne, Victoria and Australia wide. We also help local businesses like your improve their conversion ratio so that the visitors you do get to your site are more likely to buy from you resulting in growing your business.

Free Evaluation

Call us for a free evaluation of your website. We will review your website, look at potential ways to increase traffic to your site and improving the effectiveness of getting visitors to take action. We will then present our finding plus ask a few more questions about growing your business such as your ability to handle two or three times as much business as you currently experience.

Then if it makes sense, we will create a no obligation proposal identifying ways we can help you achieve your business growth.

Take Action Today

Don’t delay call (03) 9459 7612 today to get your free online growth evaluation.

Call Now (03) 9459 7612 to Schedule Your Free Consultation!

May 2010 be your best year in business ever!

VP, Infinity Revenue Marketing

Info@infinityrevenue.com

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